Privacy policy
Privacy Policy
Last updated: June 2026
AJ King Store ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
The data controller responsible for your personal data is:
| Business name | AJ King Store |
| Address | 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ |
| Phone | +44 741 283 3205 |
| info@ajkingstore.com |
What personal data we collect
When you visit our store or place an order, we may collect the following:
- Identity data: first name, last name
- Contact data: email address, phone number, billing and delivery address
- Transaction data: details of products you have purchased and payment information (processed securely — we do not store full card details)
- Technical data: IP address, browser type, device information, pages visited, and time spent on our site (via cookies)
- Communications data: messages you send us via email or contact forms
We do not collect any special category data (such as health information, race, or religion).
How we collect your data
- Directly from you when you place an order, create an account, or contact us
- Automatically via cookies and similar technologies when you browse our website
- From third-party services such as Shopify (our e-commerce platform) and payment processors
How we use your data
We use your personal data for the following purposes:
| Purpose | Lawful basis |
|---|---|
| Process and fulfil your order | Contract |
| Send order confirmations and shipping updates | Contract |
| Handle returns, refunds, and customer enquiries | Contract / Legal obligation |
| Comply with legal and tax obligations | Legal obligation |
| Prevent fraud and ensure website security | Legitimate interests |
| Improve our website and customer experience | Legitimate interests |
| Send marketing emails (only with your consent) | Consent |
Who we share your data with
We do not sell your personal data. We may share it with trusted third parties who help us operate our store, including:
- Shopify Inc. — our e-commerce platform (data may be stored on servers in the USA under appropriate safeguards)
- Payment processors (e.g. Stripe, PayPal) — to securely process your payment
- Delivery and logistics providers — to fulfil and ship your order
- HMRC and other regulatory bodies — where required by law
All third parties are required to process your data securely and only for the purposes we specify.
Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. Cookies we use include:
- Essential cookies: required for the store to function (shopping cart, checkout, login)
- Analytics cookies: help us understand how visitors use our site (e.g. Google Analytics)
- Marketing cookies: used to show relevant ads (only with your consent)
You can manage or disable cookies through your browser settings at any time. Disabling essential cookies may affect the functionality of our store.
How long we keep your data
We retain your personal data only for as long as necessary:
- Order and transaction records are kept for 7 years to comply with HMRC requirements
- Customer account data is retained until you request deletion or close your account
- Marketing data is retained until you unsubscribe or withdraw consent
Your rights under UK GDPR
You have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you
- Right to rectification: ask us to correct inaccurate or incomplete data
- Right to erasure: request deletion of your data where there is no legal reason to retain it
- Right to restrict processing: ask us to limit how we use your data
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: withdraw marketing consent at any time by clicking unsubscribe in any email or contacting us directly
To exercise any of these rights, please contact us at info@ajkingstore.com. We will respond within 30 days. We may need to verify your identity before processing your request.
Right to complain
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), at www.ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the opportunity to address your concerns before you contact the ICO — please reach out to us first.
Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our store is hosted on Shopify, which uses industry-standard SSL encryption. Payment data is processed by PCI-DSS compliant payment providers and we never store full card details on our systems.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.
Contact us
For any privacy-related questions or to exercise your rights, please contact us:
| Business name | AJ King Store |
| Address | 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ |
| Phone | +44 741 283 3205 |
| info@ajkingstore.com |